Your brand should be telling your story. Are people reading? I recently worked on a campaign that challenged me in every aspect of the word. This campaign sharpened all the tools in my toolbox. Some tools collecting dust from years…
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Blog Archives
Your Brand Should Be Telling Your Story
Tagged with: Advertising, Business, Campaign Development, Consulting, Elizabeth Traub Consulting, Marketing, Media, relationships, Strategy
Posted in Sales & Marketing, Social Media, Uncatagorized
Posted in Sales & Marketing, Social Media, Uncatagorized
Start Your Campaign Strong
Over the years I have received phone calls that start like this, “How fast can you…..?” There was a dream that developed a solid idea. That idea became a daily thought process, that thought process presented an opportunity to…
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Tagged with: Bart Rask, Campaign, Dr. Bart Rask, elizabethtraub, ETC, Hillsboro, Hillsboro School Board, Hillsboro School District, HillsboroOregon, Marketing, Strategy
Posted in Sales & Marketing, Uncatagorized
Posted in Sales & Marketing, Uncatagorized
Daily Acts of Kindness for YOUR Employees~Part One
I was pretty young when I started my first business. I had no clue about the importance and value of daily acts of kindness with my staff. I suppose I was not any younger than most entrepreneurs, and actually it…
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Tagged with: #EmployeesMatter, #PeopleMatter, #ThingsILearnedRunningMyBusiness, Culture, Entrepeneurs, Entrepreneur, Management, Portland, relationships
Posted in Portland, Sales & Marketing, Social Media, Uncatagorized
Posted in Portland, Sales & Marketing, Social Media, Uncatagorized
Why Business Spotlights & Highlights?
Our team recently discovered that we are itching to share our experiences with the businesses we frequent. We have a fantastic experience, we love taking a few pictures with family and friends,we may post on our favorite social media…
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Tagged with: BusinessSpotlight, Social Business, Social Media, Social Sharing
Posted in Business Spotlight, Sales & Marketing, Social Media, Uncatagorized
Posted in Business Spotlight, Sales & Marketing, Social Media, Uncatagorized
The Pain of Amazon (Not Really)
Oh the pains of Amazon. I made a vow that as long as I had my own store I could never buy or subscribe to Amazon. I felt that I had to shop local and support ALL local small mom…
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Tagged with: Amazon, Amazon Shopping, Christmas, Christmas Shopping, Online Shopping
Posted in Business Spotlight, Uncatagorized
Posted in Business Spotlight, Uncatagorized
Your Employer, Your Pastor, Your Lawyer & Your Mother are watching.
I will never forget the day I saw my 80 something year old mother update her Facebook. I asked her how she learned how to do that and what her interest in social platforms might be. I mean really you…
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Tagged with: #SavvySocialTip, customer experience, elizabeth traub, lawyers, pastors, relationships, Social Media
Posted in Uncatagorized
Posted in Uncatagorized
Be Who You are Online As You Are in Real Time
I have learned something about myself this past year. It is actually kind of embarrassing. So much so, that to overcome I am going to write about it. I 100% stink at promoting my own brand. I actually have a…
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Tagged with: Branding, elizabeth traub, Marketing, Sales, skip to my room, Social Media
Posted in Sales & Marketing, Uncatagorized
Posted in Sales & Marketing, Uncatagorized
Is Visual Branding the New Media?
I was once this 20 something year old attending the Seattle Art Institute. Studying Advertising & Graphic Design. All my classes, all my cutting and pasting, and all my ad designs came down to one single thing. “What message are…
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Tagged with: Branding, Italian, Marketing, Pasta, Sales, Social Media
Posted in Sales & Marketing, Uncatagorized
Posted in Sales & Marketing, Uncatagorized
Creative Sister
Oh my goodness gracious me oh my it truly is creative. Much like with my own sisters. There are four of us girls. The last of us girls just turned 50. We grew up in a time when all…
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Tagged with: #creativesister, Gifts, Home Accents, Home Design, retail, Sherwood
Posted in Business Spotlight, Uncatagorized
Posted in Business Spotlight, Uncatagorized
Dear Americans, Do we want fast, cheap and easy?
On January 6, 2017 The Wall Street Journal reporters, By SUSAN PULLIAM, SARAH NASSAUER and RICHARD RUBIN “Retailers Risk Multibillion-Dollar Earnings Hit Under GOP Tax Plan” The article basically addresses, “A Republican proposal aimed at cutting tax rates and keeping jobs in the U.S.…
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Tagged with: Americans, Jobs, Profits, retail, Target, Taxes, Trump, Unemployment, Walmart
Posted in Business Spotlight, Uncatagorized
Posted in Business Spotlight, Uncatagorized
YOUR Business SPOTLIGHT
Long before there was Social Media, and the banter for business representations in the online space the UPS truck stopped at my office weekly. Dropping off products that potential clients wanted me to test out. I would open the package,…
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Tagged with: business, social media, marketing, elizabeth traub,
Posted in Business Spotlight, Uncatagorized
Posted in Business Spotlight, Uncatagorized
Customer Experiece Will Cost You
In order for your business to thrive in today’s world of frenzy, you will have to reinvent your idea of what that customer experience really is. If you want to go after that customer, guess what it WILL cost you.…
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Tagged with: big box stores, customer experience, elizabeth traub, Marketing, retail, Sales, Social Media
Posted in Sales & Marketing, Uncatagorized
Posted in Sales & Marketing, Uncatagorized
Advantages to Having an Open Personal Facebook Page
I spend very little time and effort to promote or direct people to my Facebook Fan Page. Which I do have one and I do believe there is a place for the fan page but not for me. I learned…
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Tagged with: elizabeth traub, Facebook, Portland, Social Business, Social Media, Social Sharing
Posted in Social Media, Uncatagorized
Posted in Social Media, Uncatagorized
American Idol Has Not Failed
This is not a sponsored post. I am personally not on Idol’s payroll. This comes from a long time viewer of American Idol. American Idol announced on Monday May 11, 2015 that it would come back for just one more…
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How are YOU Telling the Story of your Brand
How Are You Telling The Story of your Business or Brand? My career as a Business Consultant started in the backroom of my first retail location called Skip To My Room, a children’s fine furniture and accessory store. With scissors, glue,…
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Tagged with: Branding, Business Branding, Business Consultant, Kids Furniture, Marketing, Story Telling, Strategist
Posted in Uncatagorized
Posted in Uncatagorized
