When was the last time you evaluated your business profiles on your social platforms? It is time to, “Get Your Social in Order.” I think this goes without saying. But does it? Several years ago we all jumped into the social pool of apps, and social connecting and updating and chatting and engaging and forgot a few key things. We thought that all was good and well if we had our proper links on our websites. We thought if our social platforms are set up for optimization we would not fall off the edges of potential business. We thought since all was linked up and in place we could go about our business. And we did. Because who has got time for what has not becoming the fastest moving freeways in the digital era we live in.
Remember the days when you could quickly scratch notes on a yellow notepad, run across town to drop off with the graphic designer, then approve the ad copy and you were done for the month. That was it. One great ad that was then placed in all the print options you could afford. Each month you would get a call from your advertising sources to renew or bring in new and fresh ad copy. You were so busy running your business that often you would say, “Just run the same ad”. I know I did The reality for many companies is that they are just running that same ol’ ad in the social space.
With the fast pace of digital it’s not just a good idea but it is imperative for the success of your business to, “Get Your Social In Order”. Every detail of your digital footprint matters. I type to fast. (Thanks to my mom insisting I take typing my freshman year of high school). I was an early user. Back in the 80’s which meant turning in your class assignments neatly typed and double spaced. Today in a meeting I had a typo on my bio on a social platform. Thankfully I also have an editor (Thank you Emily Otteson who reads, and rereads and fixes what my fast fingers dance over). She was not the one who made the typo. I did and it was pointed out to me and quickly fixed. All this to say that you have one job that wears many hats. You are great at what you do. But you did not go to the Art Institute of Seattle and get your degree in Graphic Design & Advertising. (Thankfully I was able to attend this school and get that degree). So you sit in the social space and think you have it all together because you did what the blogs tell you what to do. Or you hired some young kid for minimum wage to set you up. You also asked that young kid to tweet, share, like and make a few comments about your company. No offense to the young people out there but strategy has to be behind each and ever share, tweet, and conversation. And strategy comes with experience.
I get that you do not have time to manage it all. But for all things good and bad in business do something good for yourself, “Get Your Social In Order”.
Hire someone to do this. Hire me. Shameless to add in my business card? Not at all. If you need help then by all means ask for it. If I cannot help you I can refer some great resources. Or do it yourself. I have great references on those who hired me to teach them. Make sure ALL your social platforms are in order with the kind of message and business you want to present.
This post was prompted today by talking with and visiting with two companies. While we were chatting I checked in on their social presence and I was mortified for them. During the meeting of one company, as we were screen sharing, I landed on their the company Twitter page. It was linked to a wrong account. How long had it been that way? She handled the situation well. Because in her business it is all about your digital footprint. Another company had no bio, no brand imaging. Nothing. Yet they are scratching their heads over why their business is stalling. They thought that since they had their social accounts linked to their website it was enough.
Ten years ago it was enough. Not today friends. Not today. Today is the day to get it right. I am here for you. Let’s work together to, “Get Your Social In Order”.
Give me a call 503-686-1109