They Say It’s Easy If you sign up for thier class or follow thier blog or fill out a form or take these five steps or walk backwards or hang upside down and swing from a tree you will get sales. The reality is most people have their gifting. It’s that gifting they use to start their entrepreneurial adventures. Not everyone is a marketing and strategy consultant professional. Your career-based direction in NOT knowing how to write, create, click, follow, chat, make videos.. blah blah blah. You created your business based off your creative skill set, passions, ideas and love for what you are doing. Now, as a boutique company, brand, business or service you are forced to do all the above. If you don’t you will not make it in business. Or so you are told. If you are big business you have most likely have the funding on a line item for “Sales & Marketing” and you hire out all that day to day work.
I have recently started to learn how to use tick tock to gain a following and perhaps leverage some of my art business. What I have found is that the one thing that went viral was something my daughter had posted. I may have had a little flatulence. My daughter was recording and caught this indiscretion on video with everyone laughing. She then asked, “Please Mom let me post this on tiktok.” I did not care if you posted. It had over 250,000 views and multiple comments. I am far from anthing being viral and I was kind of mad that a beautiful piece of art was not viral worthy but a fart was. I look at the stories where people are dancing coordinated dances, singing, lipsyncing and I have none of those skills to promote my art. I’ve read the dialogues. I’ve gone to the classes. I even have over 60 pieces up on Waverly but who’s going to find 60 pieces of Elizabeth’s art on Waverly when there’s over 900,000 pieces of Art listed? How on earth in this day and age do you sell your product or service online with all these apps, millions of people on them and little ol’ you trying to find your way? They say it’s easy, but is it?
I recently helped a young business entrepreneur build and set up her fashion boutique. A darling 21-year-old girl who has dreams of having her own fashion business. Those dreams are now her reality. She called on me to help her get things set up and going. From registering her business, choosing the name, opening a bank account and then buildin it. When people call me I am happy to help if I truly believe in them and their business idea. I could see in her what I saw in me when I was her age and started my first business. She asks questions. ALOT of questions. I knew that a young entrepreneur was in the making and I had the honor of working with her. She did the work I gave her. She came back to every meeting asked more questions as an entreprenuer over-achiever should. I worked with her the way I work with all my clients. I worked with her in building her brand. All the how to’s. I worked with her to teah her how to inventory and price. I worked with her in how to set up her systems and how to promote and how to market and then we built her website. I showed her how to manage it. And then she launched. The day she launched my work was complete. A few text messages here there with questions and off she goes. She’s selling her fashion forward clothes. Every day she’s posting fabulous videos, excelent content. She makes it looks easy. Most successful people make it look easy don’t they? melitajoyfasion.com Go and visit her website. Then once there buy something and follow her links. Behind the scenes there is much to do. She did it. Somedays asking me the same question five different ways for clarity. In my opionion and experience those are the ones on the road to success. Your social presence is important to your success. Make it count and this young gal makes it count with every post.
Success comes with time management, organization, strategic action, and daily pouring into all your social networks. It’s working everyday with a plan. Even if your plan is a bit scattered and in the moment, at least you showed up, right?
How many can relate to this trying to manage your own business? How many have tried to set up the systems? How many have tried to work the orders?How many are struggling to get the orders? How many have tried to manage it all? I know that I can do this for myself. I have taught, managed and built companies. The reality is getting yourself in the headspace of a skillset that is not your gifting. The headspace of setting up the same kind of systems of management that I’ve done for my clients. The same kind of systems of management in a flow that I taught this young girl to start her fashion business. Her success is the beginning of her launch. She just got schooled. It’s what you now do with the knowledge you have. This gal has taken her business the A++ level. That is not my doing. She is doing it. Thre may be days when it’s a C- or B+. You can take your business to that level, too.
It has been amazing over the years to see the companies that I have helped grow. Some companies hiring me to do all the work. Some companies hiring me to teach their teams how to set the plans of actions. In my referral base of clients it’s easy. I do not have to go onto social media and trumpet out there to get the client. Someone refered me. WOOHOO!!! I am talking about the boutique business who has to go on social media daily. Talking into a phone, recording and sharing. To be completely honest I am totally disorganized with my own business. My art business is all over the place. It’s a hobby business. Some days I rock it other days go by and I am like, “What art business.” If I have an opportunity to go work for 2 hours on my business or hang out with my son and go for a bike ride the bike ride wins not the art business.
I also have a fudge business. Let’s see brand & marketing business, fudge, and art. At the end of the day I love helping others build their business. I love my businesses and they keep me in the social space learning and growing. If you would like some help, some direction and assistance with how to build out yor daily flow. I would love to help. Those who, “Say It’s Easy” worked at it for many years. We all did not just wake up one day with a million dollars in our bank accounts. We had to work at it daily. We had to learn knew skills sets, new social platfroms, new business strategies, new everything.
And the one day it does get easy. Then, “They Say It’s Easy”.
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