How To Share Without Gimmicks (Part 1)

How many times do you see a “Sponsored Ad” that had a catching tagline and promised something that turned out not be what was expected?

Gimmicky ads are often filled with empty promises and a bait & switch or the, “sign up for free” to learn more. Which is code for harvesting your email and more gimmicky ads several times a day in your in-box.

The question is, “How To Share Without Gimmicks”. Here is where you can start.

Cut out the guess work.

Gimmicks confuse. And if you are smart enough to dissect an ad or the marketing communications you soon realize all is not as it is. Then you feel robbed of your time and efforts trying to figure out what you just got into.

I recently joined a artist directed, “Master’s Class.” I was super excited. I did have a healthy caution and reservations as it was, “FREE”. The leader paid for a Sponsored Ad to gain his audience. He asked the question in a group what some of the biggest obstacles artists are facing. I thought, great this person really want to understand his audience. Nope I was wrong.

The first class was all about his success. The thousands of dollars he made and the programs he had that worked. Daily multiple emails coming into my in-box asking what level of his package you wanted to buy.

Be clear and direct with your audience. Try practicing one sentence that tells your story and clearly speaks to your customer and your call to action. What do you want your customer to do? Tell them what you are asking and make it easy for them to respond.

I recently started using a new hashtag on my social shares that promote going to my online gallery to shop. “LetsBuyArt”. I am asking my audience to buy my art. Direct, no Gimmicks and the traction to my website are the curious, the interested, and hopefully the art lovers of the world.

There is competition in every industry. Everyone is trying to define themselves in exciting and innovative ways. Every week I will be sharing, “How To Share Without Gimmicks.

This week’s challenge

Be clear and direct with your audience. Try practicing one sentence that tells your story and clearly speaks to your customer and your call to action. What do you want your customer to do? Tell them what you are asking and make it easy for them to respond.

Find me in your social media platforms and tag me. I would love to share your business.

Find me on IG @elizonthego @artyoulove_

Find me on Twitter @elizabethtraub @artyoulove_ @letsbuyart

Find me on Facebook elizabethtraubconsulting

Interior Designer, Consultant, Artist. Which is it they ask? All of the above. God has blessed me in ways that words cannot describe. Doing what I love and making a career out of it all. Starting with a beautiful designer showroom. Decorating homes and specializing in kid's spaces. Magazine covers and spreads, then show homes. Adding in business consulting. Working alongside my clients to develop a strategic plan to design and market their product or service in the correct markets. Then one day, after years of painting for my clients, a few gallies, my hobby business I decided in the second half of my life to bring Elizabeth Harris Art Gallery to life. I took my paintings to the streets and flipped my website into my "Art You Love" business. Do what you love and love what you do. Adding Elizabeth Harris Art Gallery and creating artful pieces for your home, office, business. An empty wall invites art you love by Elizabeth Harris Art Gallery. Your Dreams & Passions, My Experience & Help. Let's work together and build something beautiful in your home business, or on your walls.

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